Stradalli in the new: Thieves grab pricey bicycles from Pompano Beach cycle shop, owner says

Be on the lookout!

From the Sun Sentinel 


More than 50 bicycles and parts worth up to $200,000 were stolen from a Pompano Beach business and the owner says the burglars knew what they were doing.

“They are obviously people who knew our facility in and out,” said Tom Stradalli, owner of Stradalli Cycle.

“They picked all the high-end bikes,” he said. “They only picked the ones with carbon fiber, they only picked the newest models, they only picked the lightweight bikes.”

The break-in happened about 11 p.m. Sunday in the warehouse store at 1405 SW 10th Ave., he said.

There were no surveillance cameras inside the 17,000 square-foot building, but a security camera from a neighboring business recorded the burglars loading the expensive bicycles into a truck outside, he said.

“The alarm went off, the police came instantly,” Stradalli said. “The Broward Sheriff’s Office came with the fingerprint people and the canines.”

Sheriff’s Office spokeswoman Joy Oglesby said deputies who were called to the scene estimated nearly $189,000 worth of property was taken.

Stradalli thinks the burglars had been to the business previously because they knew exactly which bikes to take, focusing mainly on Dura Ace, Dura Ace electronics DI2 and those with carbon wheels, he said.

“They didn’t take the $100 wheels or the $200 wheels. They took $1,500 wheel sets,” he said. “An $1,800 bike they would leave and a $5,000 one they would take.”

Those responsible for the theft did leave behind a bar that was used to pry open a back door. Investigators recovered it and were examining it for evidence, Stradalli said. or 954-356-4303

Copyright © 2016, Sun Sentinel

Emile Abraham is Testing Stradalli Cycle White R7 Frame

Emile_4_7_2015Emile Abraham, the team leader for Texas Roadhouse-Stradalli Cycle will be racing on the brand new White R7. Abraham has a long and impressive resume in Pro cycling since 2001 with nearly 40+ wins including his home race, the tour Trinidad and Tobago International and has won races all over the world. Currently Abraham is the first pro cyclist to test out the new R7 and was very impressed:

“It handles great, I feel comfortable but I love how it also feels durable when I am pushing. Some bikes may feel a little loose or wobbly but the White R7 feels sturdy and I like that.”

Abraham was specifically chosen by Stradalli Cycle owner Tom Steinbacher to be the first pro cyclist to try out the new bike.

“When you can pick anyone to test out a new bike are you going to go with someone who is just getting into the business or someone who has been on every type of bike known to man, has won races on them and competed at the highest levels of this sport? I wanted Emile because if he said it was a good bike that was the only endorsement I would need. He loves the bike, he’s starting to use it in races and I’m sure he’s going to swipe a few jerseys this year with it.”